Analytics & ad tags
Understand which analytics and advertising tools appear on your site, and whether tracking requests were observed.
- GA4
- Google tags
- Meta Pixel
Lighthouse Signal Free tracking review
Understand your website’s tracking. Know what to check next.
Get a free review of your website’s analytics, consent and tracking setup. See what needs attention, why it matters and what to investigate with your team.
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Your measurement snapshot
example.com · Homepage & product page
- Analytics requests Observed
- Consent defaults Observed
- Product event parameters Review needed
- Server-side forwarding Needs verification
Findings with practical next steps.See what deserves your team’s attention.
Visibility across your measurement setup
- Google Analytics
- Tag Manager
- Meta
- Consent Mode
- Server-side signals
How it works
From your URL to your next steps.
Three steps. No logins, no tags to add and no changes to your website.
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Share your website
Enter a public website URL and your work email. There’s nothing to install and nothing to connect to your analytics accounts.
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Signal checks the evidence
Signal visits the pages it can access and records the visible tags, consent signals, tracking requests and event data.
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Review your priorities
Open your findings, see which checks completed and use the recommended actions to plan what to investigate next.
What Signal checks
Four areas that shape your marketing data.
See the tools and events on your public pages, with specific findings to guide your next conversation.
Consent signals
See the consent settings and tracking activity observed on a fresh visit, and which behaviours need a closer check.
- Consent Mode
- Cookies
- Fresh visits
Events & data quality
Check the detail in captured events, such as product data and currency, to identify what your analytics team should investigate.
- Data layer
- Events
- Parameters
Server-side signals
See clues to first-party collection and server-side tools, with guidance on how to verify the setup behind them.
- First-party routes
- Provider evidence
Inside your report
Turn findings into a plan for your team.
Understand the issue, the evidence behind it and the next check to make. Share the findings with your marketing team, agency or developer.
- A clear picture of your setupThe tools and tracking activity observed on the pages checked.
- Findings you can traceEach insight linked to evidence, with gaps and unknowns explained.
- Priorities you can act onRecommended next steps and the checks needed to confirm them.
Lighthouse Signal / Measurement review
Your measurement snapshot
example.com · Homepage & product page
- Analytics requests Observed
- Consent defaults Observed
- Product event parameters Review needed
- Server-side forwarding Needs verification
Priority: review product event data
The example product-view request includes a value but no currency. Ask your analytics owner to check the event configuration before using it for value-based reporting.
- Page checked
- Product page
- Source
- Browser network request
- Event name
view_item- Value parameter
- 29.00
- Currency parameter
- Not in captured request
Scope of this observation
This example describes one captured request. It does not establish whether the platform received the event or whether every product page has the same issue.
01 · Review event configurationPriority
- Check the currency field
Ask your analytics owner to confirm that the product-view event passes the intended currency alongside the item data.
- Verify the change
Repeat the product-page visit, inspect the outgoing request, then check the event and parameters in GA4 DebugView.
Observed evidence + clear limitations
Lighthouse Signal
Illustrative report content, not a scan result. Signal reviews accessible public pages. Platform receipt, server forwarding and account settings need a deeper check with access to your systems.
A few useful answers
Before you run your review.
What Signal can tell you, and where a deeper review comes in.
Is Lighthouse Signal really free?
Yes. The automated review is free, with no payment details required. You can use the findings with your own team or speak to The Digital Lighthouse for help investigating them.
Do I need access to GA4 or Google Tag Manager?
No. Signal reviews evidence available from the public website. It does not sign in to your analytics, advertising or tag management accounts.
Can it verify all of my server-side tracking?
Signal can identify visible collection routes and provider clues. Confirming server forwarding, platform receipt or deduplication requires access to the relevant systems, so those checks are clearly marked for verification.
Does this confirm that my tracking is compliant?
No. Signal shows the consent settings and tracking activity it observes. A full review needs to cover visitor choices, regions and your wider data practices.
What if my website can’t be fully checked?
Some sites restrict automated visits or have pages that cannot be reached. Your result will explain incomplete checks. If there is not enough evidence for an assessment, Signal will say so and indicate where manual review is needed.
What will I receive by email?
Your findings and a link to your report. Where the scan supports a full assessment, you’ll also receive a PDF. Incomplete or blocked scans are identified in the result.
Start with the evidence
Better decisions start with a clearer signal.
See what your website reveals. Decide what deserves your attention.
Prefer to talk it through? Get in touch