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What we do
Paid Media
Search, social and programmatic, run hands-on - built to win customers, not clicks.
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Know which activity leads to customers. We design and implement GA4, tag management, consent settings and server-side tracking, then connect the data to the decisions your marketing team needs to make.
Most accounts we audit have meaningful tracking gaps - duplicate conversions, missing consent signals, broken Meta CAPI, GA4 misconfigured against the marketing stack. Fix the plumbing, and every downstream decision gets cleaner.
Properly-configured GA4 with custom events, enhanced conversions, and a measurement plan that maps to actual business outcomes. Migration from UA done with the historical data preserved.
Stape or Google Cloud server containers, custom subdomains, first-party cookie restoration. The work that keeps your tracking accurate as browsers and ad blockers change underneath.
CMv2 implemented properly - inline declarations, four-signal denial, region-aware defaults for GB and EEA. Compliant by design, with conversion modelling preserved through consent gaps.
Conversions API for Meta, Enhanced Conversions for Google, deduplication done properly. Recovers signal lost to browser tracking restrictions and improves campaign optimisation.
GA4 raw event export to BigQuery, modelled into clean tables you can actually query. Enables the analysis GA4's UI can't do - cohort behaviour, attribution paths, full LTV.
Looker Studio dashboards built around the questions your team actually asks - not vanity charts. Tied to the same data the campaigns optimise from.
Most analytics problems aren't with one tool - they're at the seams between them. Here's how we think about the stack.
Tags fire client-side first, then proxy through your own server to the platform. Cookies set first-party, signals durable.
All four signals denied by default, region-aware for GB/EEA. User choice persists, conversion modelling fills the gap.
Every platform fed via its first-party API. Deduplication keys set properly so events aren't double-counted.
Raw events exported to BigQuery, modelled into the tables your team needs. The single source of truth for everything downstream.
Dashboards your team actually opens. Lead-quality feedback piped back to the platforms via offline conversion uploads.
Performance and privacy aren't a trade-off if the work is done well. We've spent years building tracking infrastructure for regulated sectors - financial services, healthcare, education - where the compliance team and the marketing team have to agree.
What that looks like in practice:
Lighthouse Signal is the live tracking audit we run before onboarding new clients. It walks your site like a real visitor, validates consent behaviour, checks analytics and platform events, and explains the setup in plain English.
Run a scan of your public website to see detected tracking signals, gaps to investigate and recommended next steps. We can help you interpret the findings and plan the implementation work.
See how measurement fits into wider campaign work in our client case studies.
Fairstone case study →Nursem case study →Common signs: platform numbers that will not reconcile with your back end, conversions that dropped without a campaign change, or reporting nobody trusts enough to act on. A measurement review finds where the signal is leaking.
Either. Some clients want the plumbing fixed, documented and handed over; others want us monitoring it as the site changes. Tracking rots quietly, so somebody needs to own it.
No. Most of the work happens in Tag Manager and a server container rather than in your site code, and we validate in parallel before switching anything over.
Not necessarily. GA4 and consent are foundational. Server-side depends on your stack and goals. We will tell you what is worth doing rather than selling you the full stack.
Start with a 30-minute introductory call. We will discuss your goals, current activity and the support you need, then agree the next step.
Explore a scenario where 12% more existing conversions are recorded, with the same ad spend. This illustrates a reporting change, not new sales or savings.
The 12% increase is an illustrative assumption, not a forecast. Better recording does not itself create extra customers, revenue or budget savings. Results depend on your setup and consent choices.
Book a measurement review