-
What we do
Paid Media
Search, social and programmatic, run hands-on - built to win customers, not clicks.
- Lighthouse Signal
- Case studies
- About
- Knowledge
- Contact
- Book a call
Sponsored Products, Brands and Display - run as performance media, structured for profit, on the platform where people arrive ready to buy.
Amazon is a search engine with a checkout attached. Sponsored Products, Sponsored Brands and Sponsored Display put you in front of shoppers at the exact moment they're choosing what to buy.
We plan campaigns around product margins, stock availability and listing quality, then review advertising results alongside total Amazon sales.
Win the placements that convert - structured around your best-selling ASINs and the terms that pay back.
Build the funnel above the shelf and retarget the shoppers who didn't convert first time.
Measured to ACOS and TACOS against real margin - not vanity revenue.
Explore our wider paid-media work with Nursem and Fairstone. These case studies show our approach across other channels.
Read the Nursem case study →Read the Fairstone case study →Because Amazon is its own search engine with its own ranking logic. Organic rank and ad performance feed each other, so ads run in isolation from your listings and stock position tend to underperform.
It often captures demand the other channels create. The mistake is judging each in its own silo - we look at how they interact rather than crediting whichever platform reports the sale.
Enormously. Titles, images, A+ content and reviews decide both conversion rate and how efficiently your ads can spend. Poor listings make for expensive ads.
Usually a mix, weighted to where you are. Sponsored Products does the heavy lifting; Brands and Display matter more once you are defending share and driving repeat purchase.