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What we do
Paid Media
Search, social and programmatic, run hands-on - built to win customers, not clicks.
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GA4 is only as good as the events underneath it. We design a clean, event-based model - so the data feeding your reporting, audiences and bidding is one you can act on.
GA4 replaced the old session-and-pageview model with an event-based one: everything a user does is an event you define. More powerful, but a GA4 property is only as good as its event design - get it vague and every report downstream is vague too.
We connect event design, reporting and advertising integrations around your measurement plan. Where deeper analysis is useful, BigQuery exports can support it; storage, queries and streaming may incur costs.
Map the customer actions and parameters needed to answer your reporting questions.
Built in GTM, validated in DebugView, wired to Google Ads with consent respected.
Build explorations and dashboards for agreed decisions, and configure relevant audience and conversion integrations.
Our work with Nursem combined campaign structure, product feeds, bidding and measurement. Read the case study for the wider context and results.
Read the Nursem case study →The install is easy - it is the event design that is hard. A default property collects pageviews but not the events that map to your revenue, and that is the work that makes every downstream report trustworthy.
GA4 provides another view across channels using a defined event model. It complements platform reporting, but attribution and consent differences mean totals will not always match. We choose the reporting setup around your questions.
Universal Analytics stopped processing data in 2023, so there is no direct migration. We rebuild the measurement model properly in GA4 rather than porting old session-based logic that no longer fits.
GA4 can export raw event data to BigQuery. BigQuery storage and query charges can apply; streaming export also has costs. It lets us answer questions the GA4 interface cannot - custom attribution, cohorting, and joining your analytics to CRM or margin data.