// Lighthouse Signal · Beta
This Signal isn’t open just yet.
We’re completing final pre-launch checks on this review - it’ll be available here shortly. In the meantime, book a strategic review and we’ll run it with you.
We’re completing final pre-launch checks on this review - it’ll be available here shortly. In the meantime, book a strategic review and we’ll run it with you.
Free feed audit
Your Google Shopping and Meta catalog ads are only as good as the feed behind them. Point this at your feed and get a plain-English read on the gaps - missing identifiers, thin titles, broken pricing - that limit eligibility and waste budget. No login, takes ~20 seconds.
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What to fix
What's working
Verify yourself - can't be confirmed from the feed alone
We turn a messy feed into a Shopping/Advantage+ engine: full attribute spec, automated feed rules, and campaign structure tied to your margins. Book a 30-minute teardown and we'll walk your results live.
This is an indicator audit on the feed as published. A full engagement validates against your Merchant Center, landing pages and live campaigns.
Most accounts spend months tuning bids, audiences and creative on top of a feed that quietly limits eligibility - missing identifiers, thin titles, broken pricing, weak imagery, inconsistent categories. Shopping and Advantage+ campaigns can only serve the products the platform can fully read. Everything else gets throttled, demoted, or quietly stopped from showing.
Fix the feed and almost every paid commerce metric moves with it - eligibility, impression share, CTR, ROAS, scale. It's the single highest-leverage change in most ecommerce ad accounts, and almost nobody owns it cleanly.
VioVet, one of the UK's largest online pet pharmacies, had thousands of SKUs across food, healthcare and prescription. We rebuilt the feed to Google's full spec, restructured Shopping around margin, and rewired Advantage+ to feed quality. Revenue grew into seven figures over the engagement on near-flat spend.
Read the VioVet case study →This is Tom's BrightonSEO talk on feed management - given a few years back, well before "feed-led commerce" became the term of the moment. The platforms have moved on. The fundamentals haven't. If anything, the case for treating the feed as the foundation of every Shopping and Advantage+ campaign has only got stronger.