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What we do
Paid Media
Search, social and programmatic, run hands-on - built to win customers, not clicks.
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Process measurement data through a server you control before sending it to analytics and advertising platforms. We assess the use case, implement the setup and test delivery and consent.
Server-side tagging gives you a processing layer between your data sources and their destinations. It can improve control over what is sent, but browser restrictions, consent and the quality of the original events still matter. We assess those dependencies before recommending a build.
We define which fields each destination needs and configure transformations or redaction where appropriate. Data minimisation and access controls are part of the implementation.
Review the existing events, consent settings and platform diagnostics to establish a baseline.
Stand up the server container, first-party subdomain and Consent Mode, and migrate one platform at a time.
Test browser and server delivery together, check deduplication and compare the results before switching over.
Our work with Nursem combined campaign structure, product feeds, bidding and measurement. Read the case study for the wider context and results.
Read the Nursem case study →It depends on your measurement goals, existing integrations, consent setup and maintenance budget. We assess those first and explain the expected benefit and ongoing work before recommending a build.
Not on its own. It gives you a place to hash and redact data before it leaves your environment - but it only reduces what is collected if you actively choose to. It is control, not automatic compliance.
Typically a few weeks. We audit and fix the client-side first, stand up the container and first-party subdomain, then migrate one platform at a time and validate in parallel before switching over.
It can improve delivery in some setups, but a recovery rate cannot be promised. We compare accepted events, deduplication and recorded outcomes against a baseline. Better recording does not itself create additional sales.